The Cold-Water Challenge has been making its way across the country, primarily among women’s basketball coaches. The challenge raises money for the Kay Yow Foundation through coaches donations and encourages community service. Mulkey was called out by USC head coach Cynthia Cooper and two others.
Mulkey had 48 hours to complete the challenge and, in turn, challenge three others to the same challenge to be completed in the next two days. She challenged Baylor alums, Washington Redskins quarterback Robert Griffin III; Tulsa Shock guard Odyssey Sims; and ESPN broadcaster Trey Wingo.
The Kay Yow Cancer Fund was founded in 2007 from the vision of the organization’s namesake Kay Yow, former NC State head coach.
Kay Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease. Before her death, she joined forces with the Women’s Basketball Coaches Association (WBCA) and The V Foundation for Cancer Research to form the Kay Yow Cancer Fund, a charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.